Our approach
A sales method, not a list of names.
Eight steps, followed for every account, documented in our CRM and summarized every month in your report. Here is how MOD turns a territory into a customer base.
The MOD cycle
From targeting to repeat purchase, in eight steps.
Targeting
We start from your territory and your range. We identify the contractors that matter: trade (framing, finishing, roofing, mechanical…), estimated purchase volume, projects under way or announced. We prioritize those where your offer has a real edge.
Prospecting
We meet them. On the jobsite at 7 a.m., at the office at the end of the day, by phone in between. No script: a trade conversation about their projects and their frustrations with current suppliers.
Qualification
We confirm the potential before investing time: real needs, buying frequency, suppliers in place, payment terms, decision-maker. A qualified account enters the pipeline; the others stay on watch.
Project
We spot upcoming projects before they go to tender: permits, sites breaking ground, word of mouth in the field. That is where you gain the edge over the competitor waiting at the counter.
Solution
We propose the right products and quantities for the project, with the technical expertise needed: equivalents, installation, lead times. The contractor saves time; you win the quote.
Quote
We coordinate the quote with your inside team (pricing, availability, delivery), present it to the contractor and defend it against competitors. You keep control of prices and terms.
Order
We follow through to signature and first delivery. The order goes through you, under the account opened in your name. MOD is never in the transaction.
Recurring account
We come back. Next project, restocking, widening the basket to other categories in your range. This is where the account becomes profitable, for you and for MOD.
The first 90 days
How a mandate starts.
The 3-month trial always follows the same sequence.
Scoping
Meeting with you: exact territory, priority range, pricing policy, inside contact for quotes, existing accounts to leave alone or to reactivate.
Training and targeting
MOD learns your range and your processes (ordering, delivery, credit). In parallel, we build the target list of contractors in the territory.
Field
Prospecting, qualification, first projects and first quotes. Everything is logged in the CRM. You receive your first monthly report at the end of month 1.
Review
We look at the pipeline together: accounts opened, projects identified, quotes in progress, first orders. If it works, we continue for 12 months. If not, we stop, at no cost.
The monthly report
What you receive every month.
One page, with numbers, no jargon. The same format every month so you can see the progression.
Accounts
Accounts opened this month, total active, reactivated accounts, accounts in qualification.
Projects
Projects identified in the territory, with contractor, project type and stage in the cycle.
Quotes
Quotes submitted, total amount, conversion rate, reasons for losses when known.
Orders
Orders closed and volume generated, by account. This is the basis for MOD's commission.
Field
What we hear in the territory: competitor pricing, requested products you don't carry, logistics irritants.
Next month
MOD's priorities for the next 30 days and what we need from you.
What we don't do
So it's clear from the start.
- We don't sell contact lists. The names we meet become your accounts, not a file.
- We don't do telemarketing or mass email campaigns.
- We don't represent your competitors in your territory.
- We never place orders or invoice on your behalf. The transaction stays with you.
- We don't ask you for a vehicle, a phone or software.
I don't sell names. I develop accounts.Marc-Olivier Desjardins, founder